THAT'S NOT MY AGE NEW COLLECTION 2025

If you're wondering what to buy for a good friend or family member (or you may be shopping for yourself), then, look no further. The latest That's Not My Age sweatshirts have arrived just in time for Hanukkah, Christmas or a mid-December birthday. And, I'm pleased to reveal a brand new slogan: VISIBLE.

I have always loathed the fact that older women are treated differently to men - and sadly, it does still happen - that we're written-off professionally, viewed as past it or invisible beyond a certain age. And don't get me started on the scenario where in order to remain in the limelight, talented women are expected not to show any signs of ageing, at all. This is discrimination and it's unacceptable. Generally speaking, it has been enough of a struggle for women to progress their careers, to obtain positions of power and responsibility, why should this be taken away as we get older? We deserve more respect.

In the latest That's Not My Age collaboration we are bringing Old School back. As the Urban Dictionary definition states, ‘Old School is anything that is from an earlier era and looked upon with high regard or respect.’ And that includes you.

The Old School sweatshirt features printed varsity-style lettering in pale grey with a white border on a blue background, and is available in burgundy, and navy. The VISIBLE sweatshirt comes in a lovely charcoal grey with white lettering and a navy shadow print. The typeface is Helvetica which is clean, neutral and modern, as designer Charlotte Day says, 'It doesn't shout we let the word do that.'

Alyson Walsh

 

Freelance journalist, author and editor